Hello, I’m Rob.
I build effective, simple systems.
#RobOps
I’ve spent 20 years identifying trends & building systems to help for-cause businesses succeed in resource-constrained environments. Today, I’m focused on helping businesses do more with less by leveraging revenue operations systems, AI tools, and blockchain technology.
Founder
CREW Sports, QR Codester, Cartographer, SCOUT Military Discounts
2010 - 2018
Chapters
Executive & Advisor
Walker Tracker, FitPros, Pet Loyalty, Brite Energy Innovators
2019-2025
Director
Heartland Blockchain Advisors, BlockOps, RobOps
2025 to present
Philosophy
My approach is informed by a trajectory that includes game theory as an intermediate chess player as well as collegiage and semi-professional soccer. This approach to risk lead to founding & advising for-cause businesses as well as getting involved in cryptocurrency.
Play the opening like a book, the middle game like a magician, and the endgame like a machine.
Have a plan and trust your system. After implementation, observe this iteration’s advantages and disadvantages. Then, if an advantage can be predictably replicated, press your advantage until you reach a point of diminishing returns.
A problem well-stated is a problem half-solved.
Knowing what question you’re trying to answer is just as important as getting to the correct answer. Meditate on first principles when scoping a project to make sure you understand the abstract problem at hand, not just the immediate pain point in the current state.
Communicate like a chess player; not like a poker player.
Play chess in negotiations, sales, and crucial conversations. This means presenting logic & valuations of said logic, inviting challenges, and making moves in the open. Playing poker means concealing resources, isolating oneself from challenges, and relying on information arbitrage.
RevOps & Fractional CRO
I help early-stage startups build systems to grow with confidence and control.
Blockchain Services
Blockchain & cryptocurrency are increasingly relevant. I love helping businesses leverage this technology to custody assets on-chain, maximize yield, tap defi for liquidity & capital, and streamline payments.
Blockchain Forensics
I help lawyers, executives, and investigators identify on-chain activity & find hidden cryptocurrency assets. I provide certified expert witness services, full-scale investigations & reports, and money laundering analysis.
What I’m working on
Get in touch.
Send me a message or book a call with me directly to learn more about RobOps and how we can help your business.
